Forget the Floor Plan—Start with a FeelingThat’s right. The best real estate listings don’t start with square footage.
- mariamatiasfengshu1
- Apr 21
- 2 min read
They start with story.
Buyers don’t just want a house. They want a place where they can see themselves living. Yet too many listings still sound like they were written by a robot 😬 Cold. Generic. Easily forgotten.
If you want to write listings that sell, start by tapping into emotion.
Here’s how, step by step 👇
1. Lead with Lifestyle
Before you list how many bedrooms, describe what life feels like in the space. Example:
“Wake up to sunlight pouring into your breakfast nook—just steps away from your herb garden.”
2. Use ‘You’ Language
Talk directly to the buyer. Make it feel personal. Example:
“You’ll love slow Sundays on the wraparound porch, coffee in hand and nothing but birdsong.”
3. Paint Micro-Moments
Details sell dreams. Zoom into tiny scenes that stir the senses.
Not “spacious kitchen” but:
“Chop veggies at your island bench while keeping an eye on kids in the backyard.”
4. Avoid the Buzzword Trap
Words like “stunning,” “charming,” or “must-see” are overused.
Instead, show what makes it stunning or charming. Let the uniqueness speak for itself.
5. Always Anchor with Features
Once the emotional hook is there, drop the data.
Include essentials like square footage, bedrooms, and upgrades.
But now, they’ll care.
6. Make It Easy to Imagine Moving In
Use phrases like:
“Move-in ready,”
“Freshly painted,”
“New roof, installed 2024,” so buyers feel it’s a smooth next step.
7. A Feng Shui Tip That Works
Mention clear pathways and light. Homes that feel open and free-flowing attract more interest. Example:
“Bright, open layout with smooth flow from room to room—ideal for peaceful, balanced living.”
Even if your buyer doesn’t know Feng Shui, they feel it. 🌿
8. End with a Gentle CTA
Instead of “Call now!” try:
“Book your private tour and feel the difference for yourself.”
Low pressure, high connection.
9. Read It Out Loud
If it sounds stiff, so will your listing. Real people read with ears as much as eyes.
Here’s a challenge:
Find one of your old listings. Rewrite just the first paragraph using the lifestyle-first method. Notice the difference?
✨ Question for you:
What’s one feeling you want potential buyers to have when they read your listings?
🏡 Book a 20-minute complimentary session. Link in the comments section. 🌟
Maria Matias Feng Shui and Dowsing Expert is the Author-Contributor of The Art of Connection Legacy Series Book. "Get intentional with Abundance and Feng Shui... it's a conscious choice that turns intentions into reality."
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